NICCE// Brand Platform

Tasked with building a brand platform and creative strategy for this fast-growing sportswear label I conceived The Power of Movement which across brand, product and communications had a transformative effect on the business.

At its heart a new essentials line, AnyWear. Sustainable, functional garments made to take the audience wherever they need to go and to bring to life our truth: Individual apparel crafted for every moment and to help achieve our mission: To inspire and celebrate Every step. Every day. For every individual.

To guide consumers and stakeholders to different paths and new destinations The Power of Movement became a brand identity with this mission and truth pointing in the right direction.